The iPad Mini Hits Windows 8 Where It Ain?t

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Tim Bajarin muses on whether it was a mistake for Microsoft to focus Windows 8 on the the larger screen sizes:

When Microsoft decided to get into the tablet business again, it pretty much committed to 9- to 11-inch tablets, mostly eyeing the business market.

? it is clear that Microsoft will stay this course and will not manufacture 7-inch Windows 8 tablets directly or through a partner any time soon.

I believe this is a major judgment error by Microsoft because the plethora of 7-inch tablets coming out soon will become a huge hit with consumers.

Consumers appear to be extremely interested in an iPad mini, but I predict many business users will also fancy it?(too)

Tim goes on to make several excellent points. I would add this. I think the rumored iPad Mini will be a MONSTER hit in education. The current iPad is taking education by storm and the rumored iPad mini will turn the current torrent of iPad adoptions into a virtual flood.

Microsoft is in a very tough spot. They need to get into tablets. They are wise to go with their strength (business). But they can?t neglect education either. It may sound trite, but children are the future. Kids are already enamored with the iPhone and the iPad. Microsoft is in a dog fight to recapture this generation of tablet users. However, if they let the iPad become the de facto standard in education at the K-12 and college levels, all their efforts may be for naught. While they?re busy fighting for today?s customers, they will have already lost tomorrow?s.

John Kirk

John R. Kirk is a recovering attorney. He has also worked as a financial advisor and a business coach. His love affair with computing started with his purchase of the original Mac in 1985. His primary interest is the field of personal computing (which includes phones, tablets, notebooks and desktops) and his primary focus is on long-term business strategies: What makes a company unique; How do those unique qualities aid or inhibit the success of the company; and why don?t (or can?t) other companies adopt the successful attributes of their competitors?

Related Columns and Analysis:

1. Re-Thinking The iPod Touch And The iPad Mini
2. Is There Room in Apple?s Lineup for an iPad Mini?
3. Windows 8 Tablet Fragmentation and the App Dilemma
4. Deciphering Microsoft?s Latest Windows Blog on Windows RT
5. The Windows 8 UI: Microsoft Makes a Tough Marketing Problem Worse

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