Tuesday, July 31, 2012

Olympic Infringers | G&A Legal - Learn About Trademark Attorney ...

This is a great articles about the infringers of Olympic ring trademarks reprinted by Pollie Gautsch G&A Legal:

The Olympics are about to begin, and?the London Organizing Committee of the Olympic Games has been notoriously strict about the use by non-sponsors of items such as the Olympic?rings, the word ?Olympics,? and even the use of certain words in advertising.

Using two of the following words ?games,? ?two thousand and twelve,? ?2012,? or ?twenty twelve? together, or combining one of those with ?gold,? ?silver,? ?bronze,? ?London,? ?medals,? ?sponsor,? or ?summer? is prohibited in advertising (by non-sponsors) or on products/merchandise when used in a context that could suggest an association with the 2012 Olympic Games.

Of course, not all non-sponsors are willing to completely shy away from the lure of the Olympic games, and several have come up with creative ways to circumvent LOCOG?s rules ? sometimes, it seems, just to thumb their noses at LOCOG. By canvasing Twitter, CBC News has collected several amusing photos of businesses and billboards in London that are doing just that.

  • Olympic Rings? No, Squares! (plus bonus points for ?Lodnon 2102 Oimplycs? reference):

Olympic squares

(source: @tompsk)

  • Olympic Rings? No, just some condoms.

Olympic condoms

Pollie Gautsch? G&A Legal

Read the CBC article here to see the full array of ?non-Olympic? ads, parodies, T-shirts and more captured by observers in London.


Source: http://www.gandalegal.com/index.php/2012/07/olympic-infringers/

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